Think Bigger: Developing a Successful Big Data Strategy for Your Business. Mark van Rijmenam

Think-Bigger-Developing-a.pdf
ISBN: 9780814434154 | 288 pages | 8 Mb

• Think Bigger: Developing a Successful Big Data Strategy for Your Business
• Mark van Rijmenam
• Page: 288
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780814434154
• Publisher: AMACOM

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Overview

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Sharing best practices from companies that have implemented a big data strategy including Walmart, ...

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